Thanks to the humongous success of Pokemon Go, augmented reality has been gaining popularity. Moreover, the arrival of the PlayStation VR, which is already widely available and seems to also be a huge success, could make virtual reality (VR) more democratic. These innovations, that had until now little occasions to unveil their potential, have rapidly changed their status, transitioning from technological curiosities, to real phenomenon, and now major challenge for enterprises.
An opportunity for enterprises
Augmented Reality (AR) opens possibilities for enterprises. One of the most striking example, that has been lauded and shown positive results is the improvement of the training for certain workers. This is clear in sectors such as heavy industries, where procedures and gestures are difficult to reproduce without inducing any risk.
Tapptic currently works on a Virtual Reality (VR) case in the industrial sector, where gestures and realistic work conditions are not feasible. It is though essential for these teams to be trained to react in emergency cases. In this specific case, VR can be the best possible solution to simulate a problem, educate and train workers to react to these.
An experience in itself for consumers?
But these technological innovations, more than just being interesting opportunities for enterprises, answer to a real need in the B2C commerce. According to some studies and previsions, Millenials will make up more than 33% of the global population. Combined to their permanent connexion to their surrounding world, there is a real need to answer to their digital expectations.
The main VR asset is to be able to transpose users in a completely different universe. This can, in various sectors, become a key element in the client’s experience. Let’s take Club Med’s example, a physical travel agency: the brand offers now to their client the use of a VR headset, allowing them to get into each resort’s atmosphere, making their decision-making process easier. More than just choosing their next stop, clients will benefit from an unique and enriching experience.
Many big times in the High-Tech sector have shown their enthusiasm and support for Augmented and Virtual Reality. The unmatched experience they offer and the interest of the general public for AR/VR has propulsed them into the limelight. With applications ranging from tourism to retailing, entertainment and education, the possibilities of Augmented and Virtual Reality are now only limited by the ideas and concepts enterprises wish to develop, whatever their sector.