Tapptic helps M6 reach 13 million mobile users in the smartest way.
With the 6Play app, M6 wanted to offer to its users a permanent and multi-screen access to its three core channels: M6, W9 & 6ter.
Thanks to artificial intelligence, each user can benefit from a unique personalised experience with programs suggested depending of their habits.
Tapptic provided to M6 a dedicated team of different profiles (designers, developers and testers). They all had as an objective to make 6Play the smartest as possible.