Our team helps you to improve your digital products.

Our team is available for you with multiple services.

Animation of workshops to stimulate your creativity while training you to the latest technologies.

Design Thinking

The workshops we deliver may involve one or more stages of the innovation process. Generally, it focuses on the definition of needs and the ideation.

Agility

In design thinking, there is no rigid process to innovate, you can go through one of these steps at any time.

Co-creativity

Design thinking is based on a simple premise: all actors must participate in the creation of the product, including the end user.

Preparation

Kick-off for defining objectives and preparing the workshop.

Workshop

Presentation of the technological status and brainstorming on the issues identified.

Protocepting

Protocept is a contraction of “prototype” and “concept”, the protocept is the art of finishing the workshop day with a prototype of a voice interface… simulated by humans.

Recommendations

Synthesis of the creative workshop, definition of a roadmap and high-level specification of opportunities.

The ASO audit is a step-by-step process by which all factors affecting the ranking of applications on the blinds of each platform are analysed.

Standard ASO factors will be studied and a recommendation for strategic optimization of each specificity will be made in order to implement the increase in organic traffic and thus improve performance in the rankings of each store. .

It should be noted that OSA is not a one time strategy. On the contrary, a regular monitoring of metrics is strongly recommended.

The App Store Optimization (ASO) allows you to optimize the various criteria of referencing of the application, in order to give more visibility to your application and thus to increase the number of organic downloads.

The ASO helps you advance your competitors and improve your awning ranking.

The higher your application is ranked in the results, the more it is visible to potential users.

The more your audience grows, the more your return on investment will be important.

How to Grow Audience and Engagement

1

Increase downloads

2

More visitors on the application page

3

More visibility

4

Good ranking in results

Application name

The name of your application tells the user in a few seconds what your application is doing. If a user cannot identify what your application is doing, they will look for another one. You have 255 characters to explain it to them.

Screenshots

Screenshots have a strong decision-making impact and will complete the description of your application by highlighting the main functionalities.

Rates and review

Screenshots have a strong decision-making impact and will complete the description of your application by highlighting the main functionalities.

Icon

You will have about 3-6 seconds to capture a user's interest by browsing through the applications' list. It is therefore important to ensure that the icon expresses effectively and creatively what the application is doing.

Description

Describing your application is a subtle exercise because it requires finding the right balance between information and seduction. To do this, it will be necessary to integrate the right keywords and highlight the main functionalities.

Key Words

Screenshots have a strong decision-making impact and will complete the description of your application by highlighting the main functionalities.

ARCHITECTURE ANALYSIS

Is the application architecture optimized?

A well designed and legible architecture enables the user to move easily within your application. Applications often unnecessarily complicate their architecture, structurally degrading the user experience.

In parallel, information levels must be easily recognizable by persistent elements between pages. A well thought-out navigation is the keystone of a successful user experience.

We analyze the architecture of your application (redundancy, rigidity, depth…) as well as the levels of information (consistency between levels, persistence of the design,…).

EXPERIENCE ANALYSIS

 

Does the user face any difficulties during their experience with your application?

A fluid and clear experience is the key to successof any mobile application. It is necessary that through the different screens of your application the user can navigate efficiently, that he knows exactly what to expect when he presses a button, that he understands easily error messages.

We analyze the different screens and features of the application in order to identify the difficulties that users could face during their experience. If usage data are available, we analyze them to remove additional recommendations and support our argument.

ANALYSIS OF USAGE STATS

Are your user journey performing well? Are you losing users on the way?

The data collected in production, whether it’s the crash rate of your application or the conversion rates of your user paths, is the best sources of information when it comes to optimizing your product.

We analyze each of your user journey by identifying the steps where you lose your users. We put your usage data into perspective with the quality of your interface. An abnormally low conversion rate is often explained by a difficult experience. We start with your measurements to identify these difficulties and recommend relevant improvements.

INTERFACE ANALYSIS

Is your application’s interface coherent with mobile best practices?

The first iPhone was launched ten years ago, since mobile reflexes have become well anchored among smartphone and tablet holders. It is essential to respect certain conventions that allow the user to find a certain persistence in the use.

We analyze the key screens of the application in order to identify interface problems such as buttons that don’t seem to work, loss of space,… These are usually easy to correct because we don’t touch the architecture of the application. .

ENGAGEMENT ANALYSIS

Does your application’s engagement strategy attract users and bring them back?

Nearly 80% of users uninstall an application after 3 months of use. This impressive statistic illustrates the hyper-volatility of smartphone owners and the perpetual challenge for publishers to maintain user interest.

We review your engagement strategy, which usually consists of three steps:

  • Acquisition: What are the distribution channels? How to attract new users?
  • Engagement: How is the user brought on board with the application? What are the incentives that can lead them to use the application?
  • Re-engagement: How is the user re-engaged in his/her experience (push notification, gamification, sharing,…)?

STORES ANALYSIS

What do your users say on stores?

What do your users say on stores?
Stores are a valuable source of information: whether it’s version voting, commentary or download volumes. There’s a lot to learn from an in-depth analysis. We can also work on the social networking pages associated with your application.

We use store monitoring tools such as App Tweak or App Annie to give you a synthetic view of what your users think about your application (weaknesses and weaknesses, opportunities), as well as the numerical balance of your ranking and rating.